When it comes to exploring the art of the possible, the Techal Robotics team doesn’t hold back. Recently, they had an exciting opportunity to collaborate with the Sam Adams team for the Super Bowl, and what unfolded was a showcase of their incredible robots.
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A Super Bowl Showcase
The Super Bowl provides a massive platform for companies to make a statement, and Techal Robotics was determined to leave a lasting impression. With three remarkable robots in their arsenal, they were ready to demonstrate their capabilities.
Meet the Robots
The first robot is Spot, a versatile quadruped design tailored for industrial environments. Then there’s Stretch, their newest addition, designed specifically for moving boxes in warehouses. Lastly, Atlas, their humanoid research and development platform, takes exploration to new heights.
Unveiling New Behaviors
Techal Robotics wanted to showcase the personalities of their robots, and they didn’t disappoint. Spot learned how to pour a beer and even toss a can to your cousin. Atlas mastered the art of carrying a keg on its head while also impressing with two new dance moves – the shoot dance and the cabbage patch. And let’s not forget Stretch, who demonstrated a real-world application by moving a case of Sam Adams into a cooler.
Collaboration and Creativity
Working alongside the Sam Adams team was a rewarding experience for Techal Robotics. With everyone pushing boundaries, they embraced the fluidity of the creative process. Like any form of art or software development, there were mishaps and challenges along the way. One memorable incident involved missing the cooler, resulting in beer stains on the warehouse floor. However, these setbacks only fueled their determination to find alternative solutions.
Realizing Possibilities
One thing that sets Techal Robotics apart is their commitment to making things happen. When presented with a challenge, their answer is almost always “yes.” By creating the behaviors seen in their Super Bowl commercial, they were able to demonstrate and refine the core concepts that drive their robots.
Spot, for instance, does more than just dance. It can be deployed on data collection missions, gathering valuable insights for users. By working with actual products, such as the beer packs, the team gained a deeper understanding of how Spot interacts with different textures, weights, sizes, and graphics on the packaging.
Authenticity Matters
In an age where CGI can create virtually anything, Techal Robotics believes that authenticity is key. They emphasize the importance of making things appear real by actually being real. No fakery or CGI tricks here. Their focus is on pushing the boundaries of what robots can achieve in the physical world.
FAQs
Q: Did Techal Robotics use CGI in their Super Bowl showcase?
No, Techal Robotics believes in authenticity, and they made sure that everything showcased during the Super Bowl collaboration was real.
Q: How did the collaboration with the Sam Adams team come about?
The Sam Adams team approached Techal Robotics about collaborating for the Super Bowl, and the Techal team was immediately excited to take on the opportunity.
Q: What are the names of the robots showcased by Techal Robotics?
The showcased robots were Spot, Stretch, and Atlas.
Conclusion
Techal Robotics’ collaboration with the Sam Adams team for the Super Bowl was an unforgettable experience. It allowed them to push the boundaries of what their robots can do and demonstrate their capabilities in a grand way. With a focus on authenticity and a commitment to realizing possibilities, Techal Robotics continues to pave the way for the future of robotics.
For more information about Techal Robotics and their impressive lineup of robots, visit Techal.
