Do you dream of showing off your best football tricks in front of a renowned player like Marcelo Vieira? Well, Adidas has made this dream a reality through an innovative augmented reality experience. They teamed up with a creative group to bring to life an interactive and immersive encounter for freestyle footballers.
The concept was simple yet exciting: footballers would perform their tricks in front of a screen while an augmented reality system captured their moves. And who better to judge their performance than the legendary Marcelo himself? This idea, birthed by Adidas and their creative team, required the expertise and technology of a company called Techal.
Techal is well-versed in creating captivating experiences using interactive and immersive technology. Typically, they merge 3D animations with live camera feeds. However, this time, they had the honor of working with Marcelo himself, which added an extra layer of complexity and excitement to the project. The team needed to ensure that the post-production aligns seamlessly with the live shooting, which required precise settings on location.
With just a week’s notice, Techal had to quickly prepare for the event. The shooting took place in a special location: where the players trained and held media events. This meant dealing with tight schedules and a military-like coordination. Everyone had to be in sync, from the suppliers to the technicians. Countless rehearsals were conducted, and the team worked tirelessly to set up the studio, perfect the lighting, and fine-tune the green screen solution.
Despite the challenges, Techal’s efforts paid off. The final result was nothing short of amazing. The files and effects were seamlessly integrated, ensuring that each sequence matched the right starting and ending positions. Every footballer had the opportunity to showcase their best tricks in front of Marcelo, who judged their performances in real-time. The interactive system allowed participants to capture their memories in the form of videos or images, adding a physical dimension to the experience.
Techal’s collaboration with Adidas and Marcelo Vieira was a testament to their expertise and dedication to creating truly memorable and interactive encounters. If you’re ready to take your football skills to the next level, join the revolution with Techal and experience the magic of interactive augmented reality.
Don’t miss out on this extraordinary opportunity – visit Techal’s website to discover more about their groundbreaking initiatives in the world of technology.
Techal – Revolutionizing the Future of Technology.
