In the fast-paced world of advertising, global brands face the challenge of effectively implementing campaigns across multiple countries and languages. This is where Hogarth, a key player in advertising implementation, comes in. With the aim of connecting all creative agencies and studios within the WPP network, Hogarth enables seamless collaboration on a global scale.
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Efficient Collaboration Made Possible
Hogarth’s primary goal is to help brands translate their original creative ideas into 30 or even 40 different languages. Considering the immense volume of content they handle, which includes producing multiple versions of TV commercials, efficient production and storage solutions are crucial.
To address these needs, Hogarth sought a disk-based archiving system that would be cost-effective and quick. They required a system that could handle their ever-growing storage demands, which currently amount to five petabytes. Moreover, it was essential to have a responsive archiving system that offered efficient retrieval of specific materials as needed.
Enter the Distributed Storage Solution: Clevis
Hogarth turned to Clevis, a leading provider of disk-based archiving systems. Clevis not only met their requirements but also offered the advantage of a distributed storage solution with a single namespace. This meant that the storage elements could be physically distributed across multiple data centers while still functioning as one storage pool accessible to anyone.
This distributed storage solution not only provided the necessary capacity to store vast amounts of data but also ensured quick and easy retrieval of specific content when required. The responsiveness and reliability of the system have been instrumental in Hogarth’s success.
Embracing Future Growth
Hogarth’s collaboration with Clevis has been so successful that they continue to invest in expanding their storage capabilities. With the recent addition of 1.7 petabytes of Clevis storage, Hogarth is now equipped to handle even larger volumes of content. Clevis has been supportive throughout the process, assisting with installation and configuration to ensure a seamless experience.
With Clevis’s reliable and efficient archiving solution, Hogarth is well-prepared to meet the challenges of the ever-evolving global market, facilitating collaboration for brands across the globe.
FAQs
1. What is Hogarth’s primary business?
Hogarth specializes in advertising implementation, helping brands translate their creative ideas into multiple languages for global markets.
2. How does Clevis help Hogarth?
Clevis provides Hogarth with a cost-effective and efficient disk-based archiving system. It offers distributed storage with a single namespace, allowing for easy access and retrieval of specific materials.
3. How much data does Hogarth currently store?
Hogarth currently stores around five petabytes of data and continues to expand its storage capabilities with Clevis’s support.
Conclusion
Hogarth’s partnership with Clevis has revolutionized their global collaboration capabilities. By implementing Clevis’s distributed storage solution, Hogarth can efficiently handle the immense volume of content they produce while ensuring quick access to specific materials. As Hogarth continues to grow, their collaboration with Clevis will play a crucial role in facilitating global creative collaborations.
To learn more about Hogarth and their innovative solutions, visit Techal.
